Humans don’t decide what to build by making choices from some cosmic catalog of options given in advance instead, by creating new technologies, we rewrite the plan of the world. Other animals are instinctively driven to build things like dams or honeycombs, but we are the only ones that can invent new things and better ways of making them. We are the only animals that build by creating something new. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. But every time we create something new, we go from 0 to 1. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. T’s easier to copy a model than to make something new. If you are copying these guys, you aren’t learning from them.
And the next Mark Zuckerberg won’t create a social network. The next Larry Page or Sergey Brin won’t make a search engine. The next Bill Gates will not build an operating system. I can’t tell you the number of times I’ve seen companies attempt to solve innovation - as if it were a mathematical formula - with a version of Dragon’s Den or 20% innovation time. We want someone to give us the map without understanding the terrain. We look to models of success - be they companies, prescriptions, or people and we attempt to blindly copy them without understanding the role of skill versus luck, the ecosystem in which they thrive, or why they work.
But more than that, there is a lot of wisdom in this book. Peter Thiel’s book, Zero to One: Notes on Startups, or How to Build the Future, is about building companies that create new things.
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